Why You're Getting Less than a 5% Conversion Rate (And Missing Out on Money You Deserve).

We've taken clients from a 5% conversion rate up to 15% in the past.

But the majority of business owners (and entrepreneurs, digital marketers, etc), are living with a 1-2% conversion rate.

Getting a 5% conversion rate is easy enough for most businesses, and that means making 250 - 500% more money.

If you make $50,000 a year with a 1% conversion rate, you'd make $250,000 with a 5% conversion rate.

And the lifestyle difference between those numbers is astronomical.

So even though 1, 2, and 5 are relatively small numbers, they have a massive impact on your business, your profits, and your life.

First, stop thinking that a 5% conversion rate is just impossible for your business or industry.

Many people have convinced themselves that their marketing is fine: you just can't get a 5% conversion rate with that particular industry.

That's nonsense.

Health and fitness, supplements, $100 digital products, and even $10,000 business coaching programs... we've brought all of these up and above a 5% conversion rate.

So no matter how expensive or "difficult to sell" your product or service: stop thinking you can't get a 5% conversion rate!

You're just not using the right strategies.

Without further ado, here are 3 tried-and-true methods for increasing your conversion rate.

Method #1: Change Every "We" Sentence to a "You" Sentence.

The most common problem in sales pages is the use of "we" sentences.

• "We offer unique solutions."
• "We are innovating the industry."
• "We build user-friendly products."

The problem with these sentences is that the reader doesn't care. You're the only person in the world who wants to read about your business -- except maybe your mother.

An easy way to write more compelling copy is to change your "we" sentences to "you" sentences. 

• "You get products built just for you, so you don't pay for excess features you don't want."
• "You'll get the most innovative, up-to-date product, so you don't end up lagging behind your competitors."
• "You don't have to spend hours learning how to use our products because they're user-friendly. It takes just 2 minutes to learn everything you need!"

Not every sentence has to involve "you," and not all "we" sentences are bad, but until you've mastered customer-benefit-focused writing, this is an easy way to get things going.

Method #2: Cut Out Everything that Doesn't Lead the Reader to the Sale.

Personal asides, unimportant information, jokes... all of this is unnecessary and slows down the reader.

Every single sentence needs to do one of these things:

• Explain why the reader needs your product.
• Make the reader excited about their future.
• Make the reader sad that they don't have the product.
• Convince the reader that your product is useful, trustworthy, or popular.

Great marketing copywriters can not only accomplish these goals in every sentence, but also make the sentences themselves compelling and interesting so that the reader actually enjoys reading a 2,000-word sales page.

Method #3: Write, Re-Write, and Convince Yourself.

It seems silly to say, but if you aren't rewriting your sales page multiple times, you're making a huge mistake.

Experienced copywriters who write massive sales pages every single day (like us) still need to rewrite our pages extensively in order to maximize sales.

If you don't take the time to rewrite your page at least once, you're missing out on a lot of money.

Want to take a shortcut and get the sales-boosting copy you need from conversion-rate experts? Send us a quick message today to see how we can help!