Twice the Ad Clicks for Half the Cost - The Emoji that Boosted Our Google Adwords Results 4x
When you can get twice the Adwords clicks for half the cost, you've effectively quadrupled your results.
And that means less money spent on advertising for every customer you get.
It can even mean the difference between a loss and a profit.
So when we realized that adding a simple emoji to our Google Adwords got us double the clicks for half the cost, we had to share it with you.
Not Making Enough Money? ¯\_(ツ)_/¯
The shrug emoji, ¯\_(ツ)_/¯, was a perfect visual representation of the customer's feeling of missing out and being almost helpless.
It works in a lot of different scenarios, too.
- Still using a cheap snowboard? ¯\_(ツ)_/¯ Find the perfect snowboard today.
- Getting stuck with broken code? ¯\_(ツ)_/¯ Avoid these common programming pitfalls and disasters.
- Can't find a good book for your programmer friend? ¯\_(ツ)_/¯ Check out Java Puzzlers.
Cool Internet Trends Aren't Enough.
The shrug emoji is pretty popular, but shoving one of these bad boys into your ads isn't enough.
The ad copy itself still needs to be compelling.
The benefit of the emoji isn't that it helps convince buyers that you're a cool, trendy company. The benefit is that it draws attention to your add in a sea of text, and it conveys an emotional understanding of the person's dilemma without using up a lot of text space.
(A picture says a thousand words. Google gives you 25 characters.)
Get Ready to Innovate.
Assuming all our readers adopt the emoji strategy, it will become less effective over time.
That's because people will naturally expect to see emojis when looking at Google ads. You will not longer stand out by using them.
So here's our advice:
- Use this trick as soon as you can.
- Enjoy the extra profits.
- Don't stop looking for new ways to improve.
Still getting disappointing profits? ¯\_(ツ)_/¯
Click here to send us a message and find out how we can grow your sales and profits fast.