From 5% to 16% - How an Affiliate Marketer Got Triple the Money from His Advertorial
You've found an awesome product you want to promote.
The sales page is getting "crazy conversions!"
The average commission is $127.
And the only problem is... your advertorial isn't getting enough clicks, and you're banging your head against the wall trying to figure out why everyone else is making "insane profits" while you struggle with getting a few clicks.
We had one client, Andy, who gave us an advertorial that was getting about a 5% CTR, and we tripled that to 16%.
And we're going to give you the exact steps we took to make it happen.
1. Go to the Dark Side.
Most people spend too much time focusing on how great the product is, and not enough time on how miserable life is without it.
People are motivated by two things:
- Trying to attain something, or...
- Trying to avoid something.
So if you're only talking about how great something is, you're missing out on half of the motivation for buying the product.
And although many people include a few generic sentences on this, they tend to miss out on the next step:
2. Get Incredibly Specific.
If the title of this blog post had been "How an Affiliate Marketer Got More Money," you probably wouldn't have been interested.
It wouldn't have been specific enough for you to know if the information inside was important to you.
But if you currently get a 5% conversion rate, you can easily imagine the benefits of getting a 16% conversion rate: you would triple your income instantly.
Because of that, you were compelled to read about our strategies.
Even if you're only getting a 1% conversion rate, you would still want to know what we did to have such a big impact.
And this works even if the results aren't that amazing.
For example, "Find Out How an Affiliate Marketer Got 5% More Sales in Just 2 Minutes" would still be interesting, because you would feel fairly confident that if you invested a mere 2 minutes, you would enjoy a 5% bonus in your profits.
Be specific.
3. Go to Extremes.
Many people avoid being too extreme in their writing.
For the most part, that's a good thing: you don't want to fill up your page with hyperbolic nonsense.
But at the same time, you want to present a realistic yet intense image to the reader.
People do not spend a hundred dollars on a problem that isn't that important to them.
Even something as simple as a notebook can be sold in this way. Typically, people buy notebooks because they have big ideas they need to jot down, or because they want to plan an incredible year in their new calendar book.
Of course, people implicitly understand the purpose of a notebook; they probably won't have that knowledge when shopping for your product.
4. Affiliate Marketing and Advertorials Should Lead People to the End Goal, Not the Next Page.
If your advertorial focuses on getting people to view the product, you won't have much success getting the ultimate sale.
What compels people to move forward in a sales funnel is the desire for something bigger and more important than a product.
Effective advertorials don't just talk up the product: they show the reader why life is better now that the writer has made the purchase.
Essentially, you want to "tease" the reader into learning more, not simply throwing a bunch of compliments at the company you're working for.
Fast-Forward Through 5 Years of Hard Work and Lost Profits.
It took over 5 years for us to reach this level of marketing skills.
We can give you all the free information in the world, but you can't truly master the art of marketing and copywriting until you've put it into practice for a long time.
We've spent thousands of dollars experimenting with new strategies and learning new techniques that rapidly grow businesses.
You can do all that work too...